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How Search Engines Changed What They Want from Your Site For years, SEO meant writing for Google's crawler. You stuffed keywords, built backlinks, and hoped for the best. That world is gone. Search engines now think in answers, not links. They pull raw data from your pages and serve it as direct responses. This shift changes everything about how you should audit your site. The old tools that measure keyword density and meta tags are not enough anymore. You need something th